Privacy policy

Last Updated: July 20, 2025

“We,” “Us,” “Our,” and “Infernity Net” refer to Infernity Net Company Limited. “Infernity Shop” is business name of Infernity Net Company Limited. Infernity Net Company Limited operates this store and website, including all related information, content, features, tools, products, and services, to provide you (the customer) with a carefully crafted shopping experience (hereinafter referred to as “the Service”). Infernity Shop is powered by Shopify, enabling us to provide you with the Service. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, or make purchases or other transactions through the Service, or otherwise interact with us. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall govern the collection, processing, and disclosure of your personal information.

Please review this Privacy Policy carefully. By using or accessing any Service, you acknowledge that you have been informed of the information collection, use, and disclosure practices described herein.

Personal Information We Collect or Process

When we use the term “Personal Information,” we mean information that identifies you or can reasonably be linked to you or another individual. Personal information does not include information collected anonymously or that has been de-identified, meaning it cannot be used to identify you or reasonably link to you. We may collect or process the following categories of personal information, including inferences drawn from such information, based on how you interact with our services, your location, and as permitted or required by applicable law:

  • Contact Details: Includes your name, address, billing address, shipping address, phone number, and email address.
  • Financial Information: Includes credit card, debit card, and financial account numbers; payment card information; financial account details; transaction details; payment methods; payment confirmations; and other payment details.
  • Account Information: Includes your username, password, security questions, preferences, and account settings.
  • Transaction Information: Includes items you viewed, added to your cart, added to your wishlist, purchased, returned, exchanged, or canceled, as well as your past transaction history.
  • Communications with Us: Includes information you provide when communicating with us, such as when submitting inquiries to customer support.
  • Device Information includes details about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage Information includes details about how you interact with our services, such as how and when you browse or engage with them.

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you: When you create an account, visit or use the Service, contact us, or otherwise provide your personal information to us.
  • Automatically through the Service: Including information from your device when you use our products or services, visit our websites, and through cookies or similar technologies.
  • From our service providers: When we engage them to provide specific technical services or to collect or process your personal information on our behalf.
  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or the type of service you use, we may use your personal information for the following purposes:

  • To provide, tailor, and improve our services. We use your personal information to provide our services, including fulfilling contracts you enter into with us; processing your payments; fulfilling your orders; remembering your preferences and items of interest; sending account-related notifications; processing purchases, returns, exchanges, or other transactions; creating, maintaining, and otherwise managing your account; arranging shipments; assisting with returns and exchanges; enabling you to post reviews; and creating a personalized shopping experience for you, such as recommending products related to your purchase history. This may include using your personal information to more accurately tailor and improve the Service.
  • Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as sending you marketing, advertising, and promotional messages via email, SMS, or postal mail, and displaying online advertisements for products or services to you on the Service or other websites based on your previous purchases, items added to your cart, or other activities using the Service.
  • Security and Fraud Prevention. We use your personal information to verify your account; provide a secure payment and shopping experience; detect, investigate, and take action against potential fraudulent, illegal, unsafe, or malicious activities; protect public safety; and ensure the security of our services. If you choose to use the Service and register an account, you are solely responsible for safeguarding your account credentials. We strongly advise against sharing your username, password, or other login details with others.
  • Contacting You. We use your personal information to provide customer support, respond to your requests, deliver effective services, and maintain our business relationship with you.
  • Legal Reasons. We use your personal information to comply with applicable laws or respond to valid legal processes, including requests from law enforcement or government agencies, and for investigating or participating in civil discovery, potential or actual litigation, or other adversarial proceedings, as well as enforcing or investigating potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes governed by this Privacy Policy. Such circumstances may include:

  • Sharing with Shopify, vendors, and other third parties who provide services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping).
  • Sharing with business and marketing partners to provide you with marketing services and deliver advertisements. For example, we may work with third-party services through Shopify to support personalized advertising based on your online activities across different merchants and websites. Our business and marketing partners use your information in accordance with their respective privacy statements. Depending on your location, you may have the right to request that we do not share your information based on your online activities across different merchants and websites for the purpose of delivering targeted advertising and marketing content.
  • When you instruct, request, or otherwise consent to our disclosure of certain information to third parties, such as for product shipping, or when using services through social media widgets or login integrations.
  • Sharing with our affiliates or other members of our corporate group.
  • In connection with business transactions (such as mergers or bankruptcies), to comply with any applicable legal obligations (including responding to subpoenas, search warrants, or similar requests), to enforce any applicable Terms of Service or policies, and to protect or defend the Service, our rights, and the rights of our users or others.

Relationship with Shopify

This Service is hosted by Shopify, which collects and processes personal information about your access and use of the Service to provide and improve the Service. Information you submit to the Service will be transmitted to and shared with Shopify and third parties, which may be located outside your country of residence, to provide and improve the Service. Additionally, to protect, grow, and improve our business, we use certain enhanced features provided by Shopify. These features combine data and information obtained from your interactions with our store, other merchants, and Shopify. To provide these enhanced features, Shopify may use personal information collected about your interactions with our store, other merchants, and Shopify. In these cases, Shopify will be responsible for processing your personal information, including responding to requests you make regarding your rights concerning the use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, please visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights related to your personal information here: Shopify Privacy Portal link.

Third-Party Websites and Links

The Service may contain links to websites or other online platforms operated by third parties. If you visit a website unrelated to or beyond our control, we recommend reviewing that site's privacy and security policies, as well as its terms and conditions. We make no guarantees and assume no responsibility for the privacy or security of such websites, including the accuracy, completeness, or reliability of information contained therein. Information you provide on public or semi-public platforms (including information you share on third-party social networking platforms) may also be visible to other users of the Service and/or users of such third-party platforms, and the use of such information by us or such third parties is unrestricted. Our provision of such links does not imply our endorsement of the content on such platforms or their owners or operators, unless otherwise disclosed within the Service.

Children's Information

This Service is not intended for children, and we do not knowingly collect any personal information from children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the contact details provided below to request deletion of that information. As of the effective date of this Privacy Policy, we have not knowingly “shared” or “sold” (as defined under applicable law) the personal information of individuals under the age of 16.

Information Security and Retention Period

Please note that no security measures are perfect or impenetrable, and we cannot guarantee “absolute security.” Additionally, information you transmit to us may not be secure during transmission. We recommend that you do not send sensitive or confidential information to us through unsecured channels.

The length of time we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide you with services, comply with legal obligations, resolve disputes, or enforce other applicable agreements and policies.

Your Rights and Choices

Depending on where you reside, you may have some or all of the personal information rights listed below. However, these rights are not absolute and apply only in specific circumstances. In some cases, we may lawfully refuse your request.

  • Right of Access/Right to Know. You may have the right to request access to the personal information we hold about you.
  • Right to Erasure. You may have the right to request deletion of the personal information we maintain about you.
  • Right to Rectification. You may have the right to request correction of inaccurate personal information we maintain about you.
  • Right to Data Portability. In certain circumstances and subject to specific exceptions, you may have the right to obtain a copy of the personal information we hold about you and request that we transfer it to a third party.
  • Manage Communication Preferences. We may send you promotional emails, and you may opt out at any time using the unsubscribe option provided in the email. Even if you opt out, we may still send non-promotional emails related to your account or orders.

You may exercise any of the above rights by using the specific methods provided through the Service or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have (including rights related to data processed by Shopify), please visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of the above rights. Where permitted or required by applicable law, we may need to verify your identity before processing your request. Under applicable law, you may designate an authorized agent to submit requests on your behalf to exercise your rights. Before accepting a request from an agent, we will require the agent to provide proof that you have authorized them to act on your behalf and may require you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

Complaints

If you have any complaints about how we handle your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision using the contact details listed below or to lodge a complaint with your local data protection authority.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country or region where you reside.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will do so in accordance with recognized transfer mechanisms, such as the EU Commission's Standard Contractual Clauses or any equivalent contractual arrangements issued by the UK competent authority (as applicable), unless the destination for such data transfer is deemed to provide an adequate level of protection.

Privacy Policy Changes

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last Updated” date, and provide notice as required by applicable law.

Contact Information

If you have any questions about our privacy practices or this Privacy Policy, or wish to exercise your rights, please call or email sales@infernityshop.com.

In case of any discrepancy, the Chinese version shall prevail.